Why does brand strategy matter?
Businesses often rely on a Founder or small core team to be the brand. But, with growth, this becomes less tenable, and youll need your brand to take on that role. Brand strategy is the platform that enables everyone in the business to consistently communicate what you stand for and what stands you out.
How do we get clear on what to say?
Work out your difference. Youve probably got some thoughts already, but it pays to be forensic and examine where you’re at, how you got there and where you’re going. Be honest about your strengths and weaknesses and open-minded about your competition. Common themes will emerge that clarify what ‘only you can say’.
Who should be involved?
Leadership. Key team. Customers. Stakeholders. Engaging your team brings them on the journey. Theyll have much to contribute and will be critical in delivering the brand moving forward. Customer and external stakeholder views give insight and validation of the end benefit and help to orientate the brand accurately externally.
How much will it cost and who works on my strategy?
It depends on your brief but the base is £6k for smaller projects, increasing to £30k and over for larger projects. All are led by either Tasha or Graham, who each bring 30+ years of expertise alongside a core team of proven Associates selected to suit your needs. It’s a powerful shortcut to big brand thinking – as well as really enjoyable.
What do I do with it when it’s done?
Don’t file it; filter it into everything you do. We’ll provide you with a strategic deck that puts the learnings and logic into one place so that you can position and go to market with the messages you need to reinforce and keep delivering your brand through your marketing, service and output. Then, if you need, we can help you make a kick start.
