Bauer Media’s XiMas Offer Helps Local Businesses Reach Engaged Festive Listeners — and Kick-Start 2026 with a 10% Uplift on Digital Audio Campaigns

Bauer Media is encouraging businesses across the UK to take advantage of the Christmas listening boom by booking a Digital Audio Campaign before the end of the year — with an added bonus.

Through its XiMas Offer, Bauer is offering 10% more impressions free of charge on every new audioXi campaign booked in November or December 2025, helping local advertisers make their budgets go further and start 2026 strong.

Christmas: The Perfect Time to Be Heard

Bauer Insights (Christmas 2024) show that radio listening remains one of the most consistent and trusted media habits during the festive period:

• 42% listen to the radio on the way to do their Christmas shopping
• 17% listened to more radio in 2024 than in 2023
• 57% of Christmas radio listeners say they start tuning in earlier each year
• 22% listen to the radio every day over Christmas, and 79% listen most days

These trends highlight how radio and Digital Audio play a powerful role in daily life — especially when people are shopping, travelling, and celebrating.

Why audioXi Is the Ultimate Local Digital Advertising Solution

audioXi is Bauer Media’s advanced Digital Audio advertising platform, connecting businesses with listeners through targeted, data-driven campaigns across trusted radio brands such as Hits Radio, Greatest Hits Radio, Magic, KISS, and Absolute Radio, as well as premium podcasts and connected devices.

With over 14 million monthly listeners and 1.3 billion monthly impressions, audioXi gives advertisers the ability to:

• Target audiences by location, behaviour, and interest
• Deliver campaigns across smart speakers, mobiles, and in-car devices
• Measure results through real-time tracking and conversion data

This makes audioXi ideal for local and regional businesses looking to raise awareness, drive footfall, and reach customers wherever they’re listening.

The XiMas Offer: More Reach for the Same Budget

Book your Digital Audio Campaign through audioXi in November or December 2025, and Bauer Media will add a 10% impression uplift completely free.

Campaigns can run anytime up to March 2026, making it the perfect way to book ahead for early-year activity while maximising festive exposure.

📅 Book before 31 December 2025 to receive a 10% impression uplift on your Digital Audio Campaign and make your message go further this XiMas.

👉 Find out more about the XiMas Offer